Facebook marketing refers to creating—and actively using—a
Facebook page as a communications channel to maintain contact with and attract
customers. Facebook actively provides for this, allowing users to create
individual profiles or business pages for companies, organizations, or any
group attempting to develop a fan base for a product, service, or brand.
Featuring nearly a billion potential customers, every
business should be using Facebook. It is at least as essential as having a
business web page—and actually much easier to create. Whether you represent a
big brand or a small business employing only a handful of people, you can bet
that some portion of your customers are already on Facebook. Commonly, Facebook
marketing is used by:
Brands. Food, electronics, home goods, restaurants—nearly
any kind of brand can be promoted through Facebook, turning passive customers
into active fans who follow news of promotions and developments, and who share
with their own friends.
Local businesses. Whether a business is family-owned, or a
franchise of a larger company, a Facebook page can be used to turn a local
customer base into a fan base that more commonly visits your store.
Personalities. Musicians, celebrities, authors, syndicated
columnists—anybody who makes their money through being known wants to be known
by as many people as they can on Facebook.
Non-profit organizations. Charities, political groups, and
public service campaigns can all leverage the natural sharing capabilities of
Facebook.
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